ABOUT ACTION POINT
Action Point Financial is an independent, fee-only wealth management firm founded on the core principles of conflict free, low cost investment advice and financial planning for all investors. A few quick things:
Regarding fees/costs : We do not recommend commission based investment products. We do not use any products with kickbacks or conflicts of interest. Fee levels are negotiable - however we do have a maximum advisory fee of .95%, regardless of asset size, meaning our clients get a good deal compared with national averages (as measured by the most recent State of Retail Wealth Management published by PriceMetrix*). We proactively attempt to mitigate fees and expenses where possible.
Regarding our clients : Our clients are mostly individuals, families, and foundations. We primarily work with people who are feeling one (or more) of these: Not sure how much you pay in investment fees or commissions... Not satisfied with the frequency or type of communication you currently receive... You're putting money away, but still not sure where you will end up come retirement... Frustrated with a lack of transparency or clarity about your investments... want to learn more about how to become a better investor, but don't want to take on a 2nd career.
Regarding account size : We work with investors from $10,000 to $5,000,000 and everywhere in between. We do not believe in investment minimums. However that does not mean we take on everyone. Like you, we want a relationship based on trust and respect; two qualities that have nothing to do with how much money you have. (by the way - we're certainly capable and comfortable managing clients much larger than $5 million. If that is you, I challenge you to schedule a meeting and see why.)
Regarding our services : We focus on prudent wealth management and planning. We do not charge for our planning services. Additionally we have insurance licenses and work with an insurance broker to obtain best pricing. That said, we do not claim to be insurance experts and instead, prefer to collaborate with leading experts. We are not accountants. We are not attorneys. Though we believe you should selectively hire those experts as well and we will coordinate with yours to make your life easier.